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That’s the word for today.  You market something to one group of buyers and they think the price is high, but you market to another group of buyers and they think it’s a great deal.  People’s perceptions is what sells your product.  You know that the price is good, but some people won’t see it.  So, you need to look for the uniqueness and the niche.  Find what’s good about the product and market that goodness.  It’s strange.  I know.  I see it everyday and it still baffles me.